Jeep History: 1974-2011
1974 
Jeep Brand introduces Cherokee, first as a two-door and in 1977 a four-door model.
Jeep Brand introduces Cherokee, first as a two-door and in 1977 a four-door model. 1976 Jeep Brand introduces CJ-7 with a removable molded plastic top and steel doors.
1984 Jeep Brand introduces the Jeep XJ Cherokee - the world’s first four-door compact four-wheel-drive SUV. This vehicle was shorter, narrower, lower and lighter than the Jeep Wagoneer first introduced in 1962.
1986 Introduction of the Jeep wrangler (YJ).
1987 
Chrysler acquires American Motors Corporation and puts the Jeep Brand into Chrysler ownership.
Chrysler acquires American Motors Corporation and puts the Jeep Brand into Chrysler ownership. 1990 Jeep was a founding member of Tread Lightly®! A group dedicated to promoting proper off-highway use and to increasing public awareness of responsible outdoor recreation.
1993 
Jeep Grand Cherokee was introduced. It brings a new level to the brand. This year marked the first time a standard air bag was introduced on an SUV.
Jeep Grand Cherokee was introduced. It brings a new level to the brand. This year marked the first time a standard air bag was introduced on an SUV. 1995 First right-hand drive Grand Cherokee and first Camp Jeep at Camp Hale, Colorado.
1998 DaimlerChrysler merger. Jeep Grand Cherokee 5.9 Limited was considered the world’s fastest SUV.
1999 
Jeep Brand introduces the redesigned upscale Grand Cherokee (WJ) with Quadra-Drive®. It almost instantly becomes billed as the "Most Capable Sport Utility Ever."
Jeep Brand introduces the redesigned upscale Grand Cherokee (WJ) with Quadra-Drive®. It almost instantly becomes billed as the "Most Capable Sport Utility Ever." 2000 First ever Euro Camp Jeep held in France.
2001 
The all-new Cherokee (Liberty in the U.S.) is introduced, continuing the brand heritage of off-road capabilities. The Next Great Jeep Idea features an IS43 suspension that also delivers outstanding on-road handling and ride.
The all-new Cherokee (Liberty in the U.S.) is introduced, continuing the brand heritage of off-road capabilities. The Next Great Jeep Idea features an IS43 suspension that also delivers outstanding on-road handling and ride. 2003 Introduction of the concept car Jeep Treo two-seat concept car in the Tokyo Motor Show.
2004 
Introduction of the Jeep Rescue at Detroit Motor Show. Introduction of the Cherokee refresh in October. It is also the 10th anniversary of the US Camp Jeep and the first time Camp Jeep was held in Egypt and South Africa.
Introduction of the Jeep Rescue at Detroit Motor Show. Introduction of the Cherokee refresh in October. It is also the 10th anniversary of the US Camp Jeep and the first time Camp Jeep was held in Egypt and South Africa. 2005 
International launch of the 2005MY Grand Cherokee.
International launch of the 2005MY Grand Cherokee. 2006 
The Jeep brand embarks on an expansion program that will see the total number of product offerings increase from 3 to 7 vehicles by 2007. Jeep Commander is the first of the new vehicles to be introduced with, for the first time, three rows of seats offering 7 passenger accommodation combined with true "go anywhere, do anything" Jeep capability. Also this year, Jeep breaks new ground with the all-new Jeep Compass. Equally at home in the city or on the country back roads, Jeep Compass is a real fun and freedom machine offering excellent all-round capability and fuel efficiency at a great value.
The Jeep brand embarks on an expansion program that will see the total number of product offerings increase from 3 to 7 vehicles by 2007. Jeep Commander is the first of the new vehicles to be introduced with, for the first time, three rows of seats offering 7 passenger accommodation combined with true "go anywhere, do anything" Jeep capability. Also this year, Jeep breaks new ground with the all-new Jeep Compass. Equally at home in the city or on the country back roads, Jeep Compass is a real fun and freedom machine offering excellent all-round capability and fuel efficiency at a great value. 2007 
Within two weeks of launching, the Jeep Wrangler and Wrangler Unlimited had notched up a whole host of prestigious awards. This latest version of the Jeep brand icon offers unparalleled Jeep capability and, in Wrangler Unlimited, the first 4 door Wrangler. The final piece in the puzzle, and completing the latest Jeep brand line-up of 7 models, Jeep Patriot is an all-new compact SUV that delivers fun, freedom, utility and best-in-class Jeep 4x4 capability.
Within two weeks of launching, the Jeep Wrangler and Wrangler Unlimited had notched up a whole host of prestigious awards. This latest version of the Jeep brand icon offers unparalleled Jeep capability and, in Wrangler Unlimited, the first 4 door Wrangler. The final piece in the puzzle, and completing the latest Jeep brand line-up of 7 models, Jeep Patriot is an all-new compact SUV that delivers fun, freedom, utility and best-in-class Jeep 4x4 capability.Looking forward, the Jeep brand will continue to make history through the introduction of yet more innovative and exciting products over the coming years. Vehicles that will delight both existing and new customers as well as strengthen Jeep’s position as the original and genuine SUV brand.
2010 
Leave it Jeep to deliver its unique brand of character in a modern package that's altogether uncompromising. This is where new meets old and the most beautiful of adventures begin. The result? An evolutionary masterpiece stemming from 70 years of rugged Jeep brand expertise, a steady hand, and a palate of the finest details. The all-new 2011 Jeep Grand Cherokee is launched.
Leave it Jeep to deliver its unique brand of character in a modern package that's altogether uncompromising. This is where new meets old and the most beautiful of adventures begin. The result? An evolutionary masterpiece stemming from 70 years of rugged Jeep brand expertise, a steady hand, and a palate of the finest details. The all-new 2011 Jeep Grand Cherokee is launched.2011 70 year anniversary of the Jeep brand.